Rich has modeled in national and international commercials for Chase Credit Card, McDonald's, and Motorola. He continues to model overseas and in the U.S. and has appeared in print and on the runway for such designers and brands as: Gucci, Samsung, Kenzo, Louis Vuitton, Dolce & Gabbana, American Rag, Roberto Cavalli, Gianni Versace, Giorgio Armani, Calvin Klein, Banana Republic, Gap, Adidas, Saks Fifth Avenue, Guess, Kenneth Cole, Macy's, Bvlgari, Neiman Marcus, Tiffany & Co.